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When my partners, and sometimes our clients raise the issue of trade-offs, it is my normal habit to challenge them and ask, ”why can’t we figure out a way to have both?”
It’s rewarding to all of us when we wrestle with the design and find a creative solution that eliminates the need for the trade-off. I will remember these work sessions as the most fun of my career.
But, in the end we really may have to determine which things we can afford, and which we cannot. We can’t always have it all.
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ABOUT THE AUTHOR
James M. Apple, Jr. is a Director in The Progress Group. Prior to co-founding The Progress Group in 1991, he was a Partner with Coopers & Lybrand's SysteCon division. During 1992-1995 he served as a Senior Systems Advisor with Vanderlande Industries, a major conveyor and systems provider in Europe.
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