Revisiting Green in Hard Times

By Art Van Bodegraven

Once Upon A Time, Last Year

We’ve been sneaking up on the green question for a while, now.  In the long term – and we stand by our long-term view – going green is getting easier.  The very fine book, Fundamentals of Supply Chain Management – An Essential Guide for 21st-Century Managers, concedes – even encourages – the necessity of green initiatives in getting the most out of the resources this wonderfully habitable rock (third from the sun!) provides us.
There are loads of reasons for cynics to sneer; the booming business in “green” conferences, books, webinars, etc., is a tribute to highly responsive entrepreneurship.  Not to mention to the gullibility of those who can’t stand not to be on the bandwagon.


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Bruce Strahan is a Partners in The Progress Group, Inc., an international supply chain and logistics consulting firm headquartered in Atlanta. He lead the Supply Chain and Manufacturing practice groups for TPG. Bruce did his graduate work at Georgia Tech, and was previously a Manager in Coopers & Lybrand’s SysteCon division. He may be reached at 770-804-9920 or bstrahan@theprogressgroup.com

 

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